Ma French
Bank
Ma French
Bank
Ma French
Bank
Global communication:
design system,
digital product design,
prints, films,
social media,
digital activations
Photo: Louise Carrasco
Photo: Louise Carrasco
How cool is it to launch a new brand from scratch?
The client came with the name and an ultra clear goal and business model and we did the rest. The idea was to launch a very popular brand as an alternative to ultra techie neo-banks or old school financial institutions. We decided to play around with one of the key ingredient of French culture: our capabilities to mock our little flaws.
The launched went above expectations reaching financial objectives half way faster than it should.
Photo: Louise Carrasco